- every wardrobe starts with good quality, comfortable basics -
bump-hugging comfort
Our signature under-bump waistband is designed to provide maximum comfort during all trimesters.
Unrestricted movement and breathing, no risk of increased body temperature, and plenty of lower back support.
The best part: the flattering angled design doesn't look like maternity wear and you can wear it after bub is born.
what our mums think
favourite - the essential kit
We’ve created the perfect bundle to kickstart your pregnancy and
postpartum capsule wardrobe.
Featuring our 2 best-selling styles, elegantly
packaged in a minimalist black box
made in Melbourne
Local manufacturing is at the heart of our commitment to slow fashion.
It allows us to embrace the made to order and small batch production models and maintain ethical manufacturing standards through our close relationship with the makers.
breastfeeding bundle
Nursing takes practice, patience and comes with a lot of washing! Our easy and discreet styles help busy mums but one top is never enough.
Create your own bundle: buy any 2 of our essential singlet and/or relaxed tee and receive 20% off the second top.
core range
Curated selection of our best-selling basics.
Produced in small batches, our most popular pieces are available all year round.
A sustainable range from certified bamboo and certified recycled polyester fabrics.
made to order
In an effort to minimise waste and reduce overproduction, every úton garment, that is not in our core range is produced to demand.
We hope that our manufacturing model will encourage conscious consumption and build more appreciation for our slow fashion approach of quality over quantity.
exceptional fit
It’s an extraordinary thing, what our bodies go through while growing and nurturing a tiny human being. We created considered designs for hero mums, supporting them during pregnancy, motherhood and beyond: from the construction to the relaxed sizing, every detail was developed to ensure comfortable fit and functionality. The fabrics are breathable and soft, and every garment we make is machine washable.
recycled poly jackets
Our most sustainable products yet: made from GRS certified recycled polyester - using PET bottles as raw material reduces waste and limits plastic that ends up in landfill
Featuring panels with an abstract black and white brushstroke artwork. Printed on recycled polyester that doesn't wrinkle, making them the perfect pieces for travel
gift cards
Every mama is different. It’s hard to know which essentials they prefer, so what better way to spoil them than a gift card to our store.
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